The world needs your art
Artists have always been on the frontlines of resistance—especially when free speech and creative expression are under attack. Today, algorithms silence and censor, and visibility feels like a moving target. Social media is being co-opted by government and big business interests. But your website is a space they can't control.
Does this sound like you?
Up late scrambling to update your website so it’s professional or relevant for that big grant or residency you wanted to apply to?
A curator, potential collaborator or even just a friend asks for your website, and you didn’t give it to them because it’s so embarrassing?
Instagram banned you for posting “political” content?
You have an upcoming exhibition and need a professional website to link to?
There’s so much to do, and you don’t know where to start?
I’m helping artists like you reclaim your power by building websites that showcase your work and voice—on your terms. The best place for artists to showcase their work is on their own website. I want to help artists sharpen their marketing toolkit so that they can consistently share their artwork with their communities and keep doing the work that changes the world. For a limited time, I’m offering services to help artists take back control at a low cost. Let’s make sure your art speaks freely—and is heard.
FINISH YOUR WEBSITE THIS SUMMER WITH MY EXPERT-LED 4-WEEK COURSE FOR $399 $49
I’m hosting an online 4-week artist website course to help artists create a new website or update their outdated website. Expert advice, planning and prompts, accountability, supportive artist community. August 2025 will be the month you finally launch your new website into the world 🚀
Take advantage of this limited-time, discounted offer. My individual coaching calls are $150/hour, and I make custom websites starting at $5,000. I am offering this course for a low price because I want every artist to have a website they love and are proud to share. Get access to my artist website expertise in this course at a fraction of the cost.
4 1-hour live Zoom sessions led by artist and website expert Christina Balch with a like-minded artist community
Recordings in case you miss a session
Worksheets and prompts to help you focus your efforts one task at a time
Weekly “office hours” to ask questions and work together on tasks
Advice and support from a website expert and a community of artists
Imagine you have a professional website that you love sharing with others. Join me in the website course to turn this dream into a reality.
If you need more one-on-one help, I will be available for add-on individual coaching sessions. These are completely optional.
REGISTER FOR THE ARTIST WEBSITE COURSE
“SO excited and feel like I am in such a better place now with action steps and a plan.”
Meet your website expert
Hi, I’m Christina.
I’m a multidisciplinary artist, curator, and website project manager (and parent!). I’ve been in the business of making websites for over 15 years — leading and producing big brand websites with advertising agencies and designing and building artist and nonprofit websites on my own. I’ve worked on well over 100 websites, and I want to bring that expertise to artists because now is the time we need you and your important work. I’ve been coaching artists on their websites for 2+ years with Mass MoCA’s Assets for Artists program and hosting artist website workshops and talks with arts councils and university art programs. I use my extensive knowledge and network to help artists like you feel confident to DIY your website and marketing so it doesn’t feel stressful.
Here’s how it works
Register for the artist website course (click here)
Checkout and pay $49, enter promo code if you have one*
You will be booked for 4 workshop classes on Mondays at 1:00pm ET / 10:00am PT
Attend the live sessions on the following dates and times OR watch the recordings which will be available within 24 hours.
Monday, August 4th, 1:00pm - 2:00pm ET (10:00 - 11:00am PT)
Monday, August 11th, 1:00pm - 2:00pm ET (10:00 - 11:00am PT)
Monday, August 18th, 1:00pm - 2:00pm ET (10:00 - 11:00am PT)
Monday, August 25th, 1:00pm - 2:00pm ET (10:00 - 11:00am PT)
Complete weekly tasks on your own or during “working hours” when we work on tasks together separately in our own spaces.
You implement the DIY tasks that resonate with you, don’t do what you don’t want to.
I’ll guide you through launching your website on Squarespace (and tips for other platforms too) so you end the course with an updated website!
*Really can’t afford the $49, but want to take the course and finish your website?
Contact me for a promo code to take the course for $5 in exchange for taking a survey before the course and 30 minutes of your time after the course to discuss how it went for you.
What’s included
The artist website course includes:
4 1-hour live Zoom sessions led by artist and website expert Christina Balch with a like-minded artist community
1st course: Prioritize your goals & organize your artwork
2nd course: Lay out your website pages and actions
3rd course: Build out your website pages
4th course: Test and launch your website
Recordings in case you miss a session
Weekly “working hours” to ask questions and work on tasks together in our separate spaces for accountability
Advice and support from a website expert and a community of artists
….AND I’ll throw in these helpful website guides made just for artists…
my artist website launch checklist to make sure your website ticks all the boxes for a professional website
my guide to optimize images for your website so your images don’t compromise your artwork but also don’t increase your website load time
my beginner’s guide to SEO for your artist website so you start ranking on Google with a few quick updates
Share your art with the world on your terms
For only $49, you’ll have an artist website expert guiding you through the process of creating and updating your website step by step. Launch your website to level up your art career without worrying about grant funding or social media algorithms. Then, spend more time making your art work instead of worrying about your website.