On Digital Sovereignty: A Manifesto
Why Your Artist Website Actually Matters (And Why I Care)
Artists have always been on the frontlines of resistance.
Today, that resistance includes fighting for control over how our work gets seen.
Algorithms decide whose work appears and whose doesn’t. Platforms ban artists for political content and nudity in fine art contexts. Corporate policies determine what's "appropriate" to share. Billionaires and government interests shape which creative expression gets amplified and which gets buried. Your reach depends on engagement metrics that change without warning or explanation.
Your website is different.
When you own your digital space, you own your narrative. No algorithm gatekeeps your latest work. No platform can shadowban you for addressing bodies, queerness, Gaza, or police violence. No corporate entity determines whether your practice is suitable for public viewing.
This is why I'm passionate about helping artists build websites.
Not because I love technology—I love artistic freedom. Because independence is essential. I teach website strategy because the world needs artists who can share their work without permission from gatekeepers who profit from controlling access to your audience.
Every artist website is an act of creative sovereignty. Every link to your own domain instead of your Instagram is a choice for autonomy over dependency. Every email subscriber gained through your site is a direct connection that no platform can monetize or sever.
The practical and the political aren't separate.
When you organize your multidisciplinary work into a coherent site structure, you present your full complexity to the world. When you articulate clear goals for your site, you speak directly to the people who need your art practice. When you launch a website that reflects your work accurately, you claim space in the digital landscape on your own terms.
This matters because artists matter. Your voice, your vision, your willingness to see the world differently and show us what you see—that's not just your art career. That's cultural necessity.
You already make work that challenges oppressive systems. You already know that visibility on your own terms is critical, especially when platforms and governments increasingly align to control which expression gets amplified and which gets buried. Your website is a form of that resistance.
Your website is yours. And that matters.
I want every artist to have a website they're proud to share. Not because it's good marketing strategy (though it is). Not because it looks professional (and it will). But because when you control your digital presence, you preserve your creative freedom.
The world needs your work. I'm here to help make sure people can find it—on your terms, in your words, without apology or compromise.
Supporting your practice
This is why I created the Artist Website Course - why I keep showing up for this work. Because you deserve infrastructure that supports your practice instead of exploiting it. Because your work deserves to be seen.
Photo by Charles Daniels Photography